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A TMT Engenharia, uma empresa reconhecida no setor de construção civil, passou por uma mudança notável. Com o objetivo de alinhar seu posicionamento interno com sua imagem externa, desenvolvemos uma nova identidade visual.
A empresa busca comunicar segurança através de sua extensa experiência, particularmente em etapas cruciais da construção, como contenção e fundação, mas também deseja se adaptar ao público que está se renovando constantemente.
Projetamos um desenho tipográfico para o logotipo que pudesse enfatizar a imagem tradicional de solidez e racionalidade construída pela empresa ao longo dos anos. O novo posicionamento não visa apenas o público-alvo, mas também os funcionários que enfrentam um mercado desafiador para a retenção de talentos.
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©2023 TMT
Design Direction: Gabriel Pang
Design: Gabriel Pang & Danielly Pang
Strategy: Gabriel Pang & Danielly Pang
Client: TMT Engenharia / Marcelo Timoti